Californians are searching 'Prop 40' ahead of the vote and most existing explainers are dry text walls, leaving room for a fast spoken breakdown to dominate the format.
The format
Direct-to-camera explainer with on-screen bullet text: what a yes vote actually changes vs a no vote.
- Prop 40 in 60 seconds: what yes vs no means for you
- Street interview — does anyone actually know what Prop 40 does?
- 3 things your ballot guide won't tell you about Prop 40
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